TTA International & Ignition: Partnering to Transform Learning & Development

Ignition & TTA International: Partnering to Transform Learning & Development

In an exciting development within the automotive L&D space, Ignition and TTA International are pleased to announce a strategic partnership, uniting two long-standing leaders with a shared commitment to elevating mobility education.

While both companies remain entirely independent businesses, this collaboration combines more than 80 years’ experience in digital, experiential, and practical learning, offering a comprehensive approach with a full suite of services, whatever the requirement or specialism, to our customers across the UK, Europe and beyond.

Ignition has built a strong reputation in the automotive sector through engaging training experiences that focus on product knowledge, customer experience, and behavioural insights. TTA International complements this with its advanced expertise in areas such as EV/hybrid technology and motorcycle mechanics, creating a partnership that covers every facet of automotive dealer training, from OEMs to retailer networks.

“At TTA International, we’re passionate about developing technical skills and aptitude that empower our clients to meet the highest industry standards,” said Robbert d’Hont, Managing Director at TTA. “This partnership with Ignition enables us to leverage each other’s strengths and expand our suite of comprehensive solutions for both our valued longstanding clients and future partners alike.”

Ignition’s Managing Director, Simon McDermott, added “This partnership combines our strengths, expertise, and shared vision, equipping our clients with the tools and knowledge to stay ahead in a dynamic and competitive landscape. At the heart of this collaboration is our continued commitment to delivering excellence and innovation in the world of training and development.”

Beyond automotive training, both TTA and Ignition prioritise understanding client needs and delivering impactful learning solutions across industries. Each partner brings a dedicated team and extensive network, enabling them to deliver human-centric training worldwide, regardless of the topic. Together, they pack a powerful punch – big enough to handle any project, yet small enough to care.

Stay tuned as we embark on this new chapter of L&D excellence!